by Dollita Okine, Face2FaceAfrica.com
ptown Records is making a comeback after contributing to the development of hip-hop and R&B in the late 1980s and early 1990s.
The iconic label, which was founded by the late hip-hop executive Andre Harrell, has formally relaunched under the Republic Collective umbrella, with music industry veteran Danielle Price Sanders serving as president of Uptown Records and executive vice president of Republic Collective.
Natina Nimene will become the executive vice president of Urban Audience and Artist Relations, joining the leadership team.
Price Sanders will assume leadership of one of the oldest hip-hop labels, which aims to engage a new generation of musicians with its heritage.
Before her recent appointment, Price Sanders assisted in the development of artist strategies and cultural marketing initiatives while holding senior executive positions within the Universal Music Group ecosystem.
“Andre Harrell built one of the most influential record companies in music history, creating a platform where hip-hop and R&B artists could break through and truly impact the mainstream with integrity,” Price Sanders said in a statement. “I’m honored to help carry that legacy forward and support the next generation of artists.”
Uptown Records is quickly expanding its lineup with the addition of notable artists. Among the first signees are Chicago rapper G Herbo, former City Girls member Yung Miami, and rising South Carolina star Trap Dickey.
“Uptown Records was a flagship for rap music,” G Herbo said in a statement, according to Hot 107.9 – Hot Spot ATL. “It created the template for superstars in the eighties and nineties. It’s an honor to be a part of its story.”
Yung Miami also expressed her excitement, describing the relaunch as “a legendary label being resurrected” and praising the female-led executive team that is guiding the company into its next era.
“Uptown already feels like home,” she said.
Heavy D, Al B. Sure!, Jodeci, and Mary J. Blige were among the artists whose careers were launched by Uptown Records, which was founded in 1986 and went on to become one of the most significant labels in Black music history.
Sean “Diddy” Combs, who started as an intern before moving up the ranks and eventually founding Bad Boy Records, also benefited greatly from the label in his early career.
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