March 21, 2026
Atlanta Daily World stands as the first Black daily publication in America. Started in 1927 by Morehouse College graduate W.A. Scott. Currently owned by Real Times Media, ADW is one of the most influential Black newspapers in the nation.
Founders of the national Target boycott are clarifying that the Target boycott remains active nationwide, despite recent media reports suggesting it had ended.
Founders of the National Target Boycott held a press conference on March 11, 2026 outside Target’s corporate headquarters in Minneapolis to reiterate that the boycott remains ongoing.
The boycott was launched February 1, 2025 in Minneapolis by Dr. Nekima Levy Armstrong, Jaylani Hussein, and Monique Cullars-Doty, following weeks of organizing by Minnesota community leaders. The grassroots campaign calls on consumers and institutions to stop shopping at Target until the company reverses its retreat from diversity, equity, and inclusion (DEI) commitments and addresses demands for corporate accountability.
Recent confusion followed a Washington, D.C. press conference involving an Atlanta-based pastor, whose previously announced 40-day fast related to Target concluded. Organizers say that fast helped draw attention to the issue but did not launch the boycott and does not represent the leadership of the national boycott effort.
- Customers check out at a Target Corp. store ahead of Black Friday in Chicago, Illinois, U.S., on Thursday, Nov. 28, 2013. U.S. retailers will kick off holiday shopping earlier than ever this year as stores prepare to sell some discounted items at a loss in a battle for consumers. Photographer: Patrick T. Fallon/Bloomberg
“Let’s be clear: the Target boycott is not over. This is a grassroots movement led by communities demanding corporate accountability, and we will not stop until Target reverses its retreat from diversity, equity, and inclusion,” said Dr. Nekima Levy Armstrong, one of the boycott’s founders.
“The facts are simple: Target has not reversed its decisions, it has not met the demands of the boycott, and therefore the boycott continues. Communities across the country are still choosing not to shop at Target,” said Jaylani Hussein, one of the boycott’s founders.
“The power of this movement is in everyday consumers who are refusing to support a company that walked away from its commitments to equity. Until those commitments are restored, the boycott continues,” said Monique Cullars-Doty, one of the boycott’s founders.
Organizers point to several developments they say reflect growing pressure on the company, including:
• Declining revenues
• A multi-billion dollar loss in market valuation
• Declining stock performance
• Reduced store foot traffic
• Layoffs affecting more than 2,000 workers
• Leadership upheaval, including the departure of the company’s CEO
Organizers say the boycott will continue until Target restores and strengthens its commitments to diversity, equity, and inclusion.
More information about the boycott and its ongoing efforts can be found at: NationalTargetboycott.com